The software that makes your sensor a daily habit
A wearable foot sensor is only as valuable as the software behind it. Apex Player turns your hardware into a season-long development tool families keep paying for — and a recurring product clubs adopt at scale.
The opportunity
Hardware wins the sale. Software wins the renewal.
A sensor bought once and left in a drawer is a one-time transaction. Paired with Apex, it becomes a daily-use product with a recurring subscription — inside clubs that already have thousands of motivated families.
Built-in distribution
- Reach whole clubs, not one buyer at a time
- Coaches and Apex drive adoption — zero acquisition cost for you
- One pilot club can mean hundreds of units
Recurring, not one-off
- Software gives families a reason to renew
- Annual subscriptions compound year over year
- Predictable, club-level ARR
A flagship reference
- A next-MLS ecosystem club as proof
- Verified development data tied to real rosters
- A template every club behind it can follow
The math
What one flagship club is worth
Illustrative — a single large club, before the clubs behind it. Your one-off deals sell once; this channel compounds.
Zero acquisition cost on your side — Apex and the club's coaches do the selling from inside the program.
How it works
From boot to profile
Your sensor captures the work; Apex turns it into verified, comparable, motivating development.
The sensor captures
A player trains — at home or on the pitch — and the sensor records the ball-work the eye can't count: touches, releases, both-feet balance, work rate.
It syncs to Apex
The session flows into Apex Player and attaches to the right player automatically — verified device data, not a self-reported number.
It becomes a profile
The data feeds the player's living profile and Apex Score — trends over the season, not a one-off snapshot.
It gets context
Every metric is benchmarked against the player's age group, so families see where they stand and what to work on next.
It drives development
Leaderboards, streaks, and a targeted plan turn the data into a reason to train every day — which is what protects your renewals.
Why families buy — and keep buying
The software is the reason it doesn't end up in a drawer
Apex converts a sensor into a reason to train every day.
At-home ball mastery, counted
- Home reps finally show up as data
- Every touch feeds the player's score
Leaderboards & streaks
- Verified reps earn placement
- Keeps kids training between sessions
Age-group benchmarks
- Where a player stands vs. peers
- Clear focus for what's next
Coach-visible & verified
- Objective progress across the roster
- Holds up in evaluations & reports
The integration
Narrow, read-only, and light on your side
We designed this to trust your platform as the authoritative record — not to duplicate it. Minimal lift, no sensitive-data handling.
Roster & player mapping
We match a player to their unit by your device ID, so sessions land on the right Apex profile automatically — no hand-keying.
Session data, read-only
We consume finished-session metrics (touches, releases, balance, work rate). Read-only. Your platform stays the source of truth.
Direct sync at a benchmark
Below the benchmark, families use your app as normal. At a proven volume, we switch on direct API sync so it's automatic.
The founder is a full-stack developer who built the Apex platform and its integrations — so the engineering conversation is short, technical, and grounded in something already live.
Data, privacy & trust
You take on no new liability
Youth data is sensitive. Apex already carries the machinery so a partnership doesn't add obligations to your plate.
Apex owns consent
- Verifiable parental (COPPA) consent per player
- Nothing goes public until a parent verifies
- Immutable, versioned consent records
You stay the source of truth
- We trust your data, not duplicate it
- No re-collection of sensitive source data
- Clear split of who controls what
Who does what
Everyone plays their position
You (hardware)
- The sensor & its measurement
- Fulfillment & device subscription
- The data feed / API endpoint
Apex (software)
- The platform families use daily
- Onboarding, consent & verified profiles
- The engagement engine that protects renewals
The club (demand)
- Promotes to its families
- Coaches drive on-the-ground adoption
- Runs the program day to day
The model
A parent-funded channel — lower risk, bigger upside
No large club capital order. Families who opt in buy their own take-home sensor through a club code, and Apex drives the adoption and the renewals.
Launch cohort (weeks 1–4)
You set up a club launch code. Apex and the coaches drive the first families to buy their own take-home units. Data flows via the device's own app to start.
Hit the benchmark
Once the club crosses a volume benchmark of active units, we turn on direct API sync — sessions pull into Apex automatically, no manual downloads.
Scale the playbook
With a proven flagship club, the same code + subscription + sync playbook repeats across the clubs already lined up behind it.
You keep the hardware and subscription revenue. Apex brings the audience, the software, and the reason to renew.
Why partner with Apex
A real, live platform — not a pitch deck
Already built
- A live, deployed platform
- Profiles, scoring, benchmarks, showcases
Club-embedded
- Built for clubs, coaches & families
- Adoption from inside the program
A committed flagship
- A large club ready to pilot
- More lined up behind it
Builder-founder
- Full-stack developer + coach
- Short, technical integration path
What we're asking for
Two things to launch
1 — A club launch offer.
A club-specific code/plan so the first cohort converts instead of hesitating — never priced above what a walk-up buyer pays today.
2 — API access at a volume benchmark.
Direct sync switched on once the club proves demand, so sessions flow into Apex automatically. De-risked for you: earned by volume.
Partner FAQ
The questions partners ask first
Do we have to white-label or co-brand?
Who owns the customer relationship?
Do you collect or duplicate our sensitive data?
What about minors' data and COPPA?
What if a club doesn't hit the volume benchmark?
Is exclusivity required?
How do you protect our renewals?
Let's build the pilot.
We have a flagship club ready to run this first. If the structure works, we start driving families to it immediately — and the clubs behind them follow the same playbook.